HISTORY

Jaques Samuel Pianos was founded in the 1930s, when Austrian piano tuner Jaques Samuel and his wife relocated to London amid growing political unrest in Europe. Beginning modestly, Samuel operated from the front room of his home in Notting Hill, offering tuning services alongside a small selection of carefully reconditioned pianos. What started as a humble, home-based business quickly gained a reputation for quality and craftsmanship, laying the foundations for one of the UK’s most respected piano houses.

Following Jaques Samuel’s ill health in the 1960s, the business entered a new chapter under the ownership of Edward Mandel. During this period, the company expanded significantly, becoming known not only for piano sales but also for its large-scale hire services. It supplied instruments to major organisations including the BBC, while also introducing piano rental into private homes—helping to support generations of musicians and students across London. 
 

The move to its current Edgware Road showroom in 1972 marked another important milestone. Over the years, the company became closely associated with some of the most iconic moments in music history, providing instruments for legendary recordings such as Queen’s A Night at the Opera and The Beatles’ “Hey Jude.” This era cemented its reputation as a trusted partner for both artists and institutions at the highest level of the music industry. 
 

A major transformation came in 1996 with the appointment of Managing Director Terence Lewis, formerly of Harrods. Under his leadership, the business was modernised and revitalised, including the introduction of practice rooms—now an integral part of the company’s offering. This period of innovation and growth saw Jaques Samuel Pianos recognised as ‘Music Retailer of the Year’, reaffirming its position at the forefront of the UK’s piano industry. 

TODAY

Jaques Samuel Pianos continues to thrive as one of the country’s leading piano specialists. Supplying world-class artists, prestigious venues, and major events, the company remains deeply embedded in the musical life of the UK. With decades of heritage behind it and a continued commitment to excellence, it stands as a cornerstone of London’s piano community.